Local SEO - More Important than ever

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Local SEO is becoming more important as an online marketing strategy. Gaining local exposure and converting those views into sales in crucial for modern businesses who rely on the local market. We build and implement online strategies that advance local businesses and boost their bottom-line. Utilising the powerful Google My Business is the most effective method of attracting local customers and raising your local business profile.

Using a local SEO company will improve your online visibility

Local SEO (Local Search Engine Optimisation), sometimes referred to as local search engine marketing, is an incredibly effective way to market your local business online, as it helps businesses promote their products and services to local customers at the exact time they’re looking for them online.

As Perth web design experts we can put your business in front of the correct audience, which are the customers in your area who need your goods or services.

Last year a Google representative stated that 46% of all searches has local intent. Other statistics all point to one fact, local SEO is becoming one of the most important marketing factors for many businesses. If you are not maximising your local SEO capability, you are missing out on business.

Why Google Maps is so important

According to Google 80% of consumers use the internet to find local information and 78% of location based mobile searches result in an offline purchase. Local SEO can bring thousands more enquiries and views to your business website.

Google maps and Google My Business work together to become one of the most powerful tools to use along-side your website. When customers are looking for a business online they will usually see the Google My Business listing first along with the Google Map location of the three most relevant search results in that area. Our job is to get your business in the top results and keep you there.

Local SEO

SEO is a digital marketing technique that makes your website more visible. It converts page views to sales numbers via the Internet. SEO involves tweaking some parts of your website. When looked at individually, these tweaks may seem small but when combined with other optimization strategies, they can have a huge impact on the user experience your website offers and boost your performance in organic search results.

We understand that driving new revenue and obtaining customers can be a difficult task. Whenever potential customers are need of something, the first tool they utilize is Google. Your business should be at the top of their mind and on the first page of a Google Search result. Every business should view their website and their digital presence online as an asset, if it is properly developed you will have created a completely free resource that is generating your business new leads and customers everyday.

As a Perth SEO expert we can put your business in front of the correct audience, which are the customers who are seeking out the the problems your business has solutions to.

Not getting the results you want? Contact Northern Web Service today for a free consult and get the results you need from a trusted Perth Digital Marketing Company..

Citations are becoming more important

A local citation refers to other references for your business on the web, any combination of your business name, address, phone number and website address. a complete local citation should include the business name, address and phone number, commonly referred to as NAP.

Unlike backlinks citations do not need to link back to your website to be valuable. The value in a citation is the mention of your business. Google identifies that your business was mentioned through the presence of your NAP info, and you get credit for this mention. The more mentions of your business out on the web, the more prominent your business appears to Google, and this will help with your local rankings. This is not to say that links aren’t valuable. Citations that include links are even better than citations that do not include links. The point to remember is that a citation does not need to have a link to add strength to your local SEO.

Citations can be obtained by simply registering your business on local directories, websites such as True Local, Yelp, LinkedIn, Yellow Pages and Search Frog provide a great way to get your business name on the internet for free and increase the amount of citations for your business. This will increase your business profile, on the internet this is known as Domain Authority. Which in turn will improve your local SEO and get your business higher up the search results.

What is the deal with Google My Business

Previously known as Google Local, and for a time, even Google+ Local, Google My Business (GMB) is your business profile on Google. You can create your Google My Business listing here. You can also create a Bing Places listing here.

It feeds information to a variety of places, including the local pack and Google Maps search results, but the most familiar appearance will likely be when it’s in the top right (or top on mobile) of a branded search for your business

Make us your local SEO partner

We offer local SEO as part of a complete package, or as individual service. Get in touch and we can get you the results you are after. The most affordable local SEO Perth has to offer will get you the results you need.

Have a problem? Give us a call, we will answer the phone anytime for our clients. Our customers are VIP's so we treat them that way. True 24/7 support means you can rest assured that any issues will be resolved fast. Book a consultation with Northern Web Service a complete Perth digital marketing company.